Here's what’s trending in the nuts and seeds industry:
- The Middle East and Africa is recording faster value sales growth than the global average, with a 7% CAGR between 2012 and 2017 in, compared to a 5% CAGR globally.
- The largest markets for nuts, seeds and trail mixes are Iran, Saudi Arabia and the United Arab Emirates.
- The United Arab Emirates is seeing the fastest growth in the Middle East and Africa, with a 16% CAGR over the 2012-2017 period, generating 25% of the growth in the region in actual terms.
- In Saudi Arabia and the United Arab Emirates, the rise in popularity of nuts, seeds and trail mixes was partly driven by their growing availability and by consumers increasingly opting for savoury snacks perceived as healthy.
- Although consumption of nuts is traditionally high in Iran, people usually buy unpackaged nuts in bulk, resulting in relatively low sales of packaged nuts. Adults and young people are targeted by advertisements for branded nuts.
- In 2017, advertisements emphasised the nutritional value of nuts and promoted nut consumption. It is worth mentioning that during Norooz (Iranian New Year), it is a custom to buy high quantities of nuts in different varieties.
- As a result, there is a significant increase in sales at the end of March each year. However, this development is mostly visible in terms of unbranded bulk products.
Source: Euromonitor International