WORKSHOP OVERVIEW
Expect a hands-on journey into the science of mouthfeel. Learn from globally leading sensory scientists, sample future food creations, and discover how their mouthfeel expertise transforms everyday foods into memorable experiences.
Mouthfeel is so much more than just texture and how a product feels in the mouth. It’s the total sensory experience of consuming food or drink, from the first look to the final swallow.
Tailored for the Middle East and African food industry, this session will address the future trends of mouthfeel which will drive innovation for the food and beverage industry. Texture and mouthfeel are becoming increasingly important to Middle Eastern consumers, both in terms of enjoyment and as a signal of quality and healthfulness.
The viral success of the Dubai chocolate, which is celebrated for its unique, visually appealing and indulgent texture, has highlighted the growing consumer interest in multi-textural experiences, especially in sweet foods and confectionery. This trend is influencing innovation, with brands exploring ways to combine traditional Middle Eastern ingredients and textures with modern twists to appeal to adventurous and modern palates.
Mouthfeel is also being used to reassure consumers about the taste and quality of "better-for-you" products, such as low-fat yogurts and reduced-calorie foods, by promising indulgent and creamy textures despite health claims.
In this Masterclass, content derived from a series of expert interviews with industry leaders, social media analysis, research into NPD and insights from industry specialists across different markets, we’re aiming to help manufacturers understand the newest trends in mouthfeel, and what it means for them.
Hungry to learn more? This session will give you a flavour of the key trends impacting different markets globally, to help you devise a recipe for success.
You will experience:
- Hands-on sensory experiments
- Experience innovative prototypes
- Mouthfeel insight from global authority in sensory science Professor Charles Spence, Professor of Experimental Psychology and Head of the Crossmodal Research Laboratory at the University of Oxford
AGENDA
Part 1: Understanding Mouthfeel
See, hear, feel and taste how all the senses combine to shape perception and drive consumer preference – featuring an introduction from world-renowned experimental psychologist Professor Charles Spence.
Part 2: Future of Mouthfeel:
Look into the mouthfeel trends of the future, excerpts from the Mouthfeel report done with Kantar
Part 3: Experience mouthfeel innovation
- Can you match the trend? Sample 3 -4 trend-led prototypes that demonstrate how mouthfeel innovation drives product success.
Whether you’re in NPD, R&D, marketing , sensory or insight, you’ll walk away inspired, informed, and armed with a whole new understanding of what mouthfeel really means and how it impacts consumer preference.
World-renowned experimental psychologist Charles Spence, our introductory speaker
- Professor of Experimental Psychology at the University of Oxford, where he leads the Crossmodal Research Laboratory.
- For more than twenty-five years he’s studied how our senses combine to shape what food and drink we like, and buy. You might have heard about his ‘sonic crisp’ work that showed how the sound of a bite can change how crispy food seems.
- An independent scientist to open the Mouthfeel Masterclass and show why mouthfeel is the hidden driver of consumer choice.
Our on-site experts are ready to guide you through your next NPD challenge – with a little taste of science along the way.
MEET YOUR EXPERT WORKSHOP LEADERS
Sandrine Stresser, Director of Marketing & Communications for Tate & Lyle EMEA
Sandrine has spent over two decades working with brands from São Paulo to Dubai and London, exploring how mouthfeel shapes consumer behaviour across cultures. Drawing on her extensive global experience in consumer goods, she has led transformational innovation that redefines how industries approach sensory experiences. Passionate about health and wellness, she applies her expertise to support customers in the development of food and beverage creations that are both tastier and healthier.
As Director of Marketing and Communications for EMEA at Tate & Lyle, she drives the strategic vision for the Sweetening, Fortification and Mouthfeel portfolios, delivering campaigns and solutions that anticipate consumer needs, create deep sensory connections and enhance business performance.
Linn Pieterse, Category Development Manager at Tate & Lyle
With a Food Science Master's Degree from Wageningen University & Research, Lin brings a dynamic blend of academic knowledge and international experience to the food and beverage industry, driven by a passion for food innovation that improves quality of life. With extensive cross-category expertise spanning bakery, confectionery, beverage, savory, and dairy sectors, she applies her knowledge to lead projects that support business growth and meet evolving consumer needs.
As Category Development Manager at Tate & Lyle, Lin shapes strategic market-focused initiatives across EMEA, leveraging her deep understanding of ingredient functionality. Her role combines technical insights with customer-centric business development to drive innovation that enhances sensory experiences and delivers impactful solutions.
Jack Pearson – Director, Technical Services / Customer Solutions / Ingredient Innovation
Jack Pearson is an experienced technical leader with deep expertise in food ingredients, formulation, and product innovation. With extensive experience supporting food and beverage manufacturers, Jack has built his career on helping customers solve complex formulation challenges and bring new developments to market.
Currently, he serves as Director, Technical Services for Turkey, the Middle East, and Africa at Tate & Lyle, where he leads a passionate team of technical enthusiasts who utilize Tate & Lyle’s extensive portfolio of solutions to address customers’ needs and challenges. Guided by Tate & Lyle’s purpose of Transforming Lives Through the Science of Food, Jack is focused on collaboration, innovation, and delivering real-world value through technical excellence.