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Mastering Clean Label Strategies: Meeting Consumer Demand for Transparency
Clean label means making a product using as few ingredients as possible and making sure those ingredients are items that consumers recognize and think of as wholesome—ingredients that consumers might use at home. It seeks out foods with easy-to-recognize ingredients and no artificial ingredients or synthetic chemicals, and it has become associated with “trust” with manufacturers of food.
Clean label is not a scientific term. Rather, it is a consumer term that has been broadly accepted by the food industry, consumers, academics, and even regulatory agencies. The primary purpose of clean labels is to address the consumer's concerns about substances in food that may adversely affect their health and prevent the mislead that can happen due to false claim.
Key ObjectivesIn this workshop, participants will understand the key elements of clean label:
- Natural ingredients: no artificial additives
- Simplicity: less chemicals and chemical ingredients
- Transparency: information on how ingredients are sourced and how products are manufactured
- Minimal processing: processing using techniques that consumers don’t understand to be artificial
The workshop would cover and explain the outcomes about:
- Consumer perception of clean label and their drivers
- Requirements of food labelling
- What is clean label and its principles
Meet Your Expert Workshop Leader
Chinmayee Deulgaonkar
Managing Director – FoodChain ID (APMEA)
Chinmayee has 24 years of experience in the agri, food & beverage industry in certification, auditing, training and regulatory services.Her technical expertise covers 3000+ audits, 1500+ trainings and working on 100+ organizations on regulatory compliances. She has trained over 1000+ Food Safety Lead Auditors. Her international experience in 50+ countries, speaker at 830+ national and international conferences including GFSI makes her a globally recognized expert.
She has trained regulatory officials of FSSAI, State FDA, Dubai Muncipality, and Kazakhstan, represented India in various ISO working groups.
She was honoured with Woman Leadership Award from ASSOCHAM, Mumbai Woman Leader, and Asia Top Most Persons in Food Industry from World Congress and acknowledged for being Top 100 inspiring women in India by Fox Story.
“FOSTAC ambassador and FSSAI National Resource” are the titles given by Food Safety and Standards Authority of India.
Currently working as Managing Director for FoodChain ID'S APMEA region operations. She is President with Association of Food Scientist and Technologist of India, Mumbai chapter, Member with ASSOCHAM, Bombay Chamber of Commerce
She is graduate in horticulture and post-graduate in Food Science & Technology.
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