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  • 3-5 November 2020
  • Dubai World Trade Centre

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Gulfood Manufacturing

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  • 3-5 November 2020
  • Dubai World Trade Centre, UAE

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“ConsumActors” for food for sustainability

Source: Barilla center for food & nutrition

ConsumActors are a specific type of consumers who want to be involved in the process which creates the food product and no longer want to be merely a passive spectator. Basically, consumActors want to be coprotagonists and interact with the producer, actively participating and sometimes gathering together, even informally, into purchasing groups (so-called “co-producers”). The appearance of these new personages lets companies experiment with corporate strategies based on cooperative competition: products and consumers act as a team to reach common objectives that can benefit all participants in the economic exchange. In the food sphere, this aspect translates into the near-total power given to institutions to act on criticalities relative to sustainability through institutional initiatives.

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