Samir Moftah

Samir recently started a new role “right by design” as a senior director for the specialized nutrition category based out of Utrecht, Holland. Formerly Samir was the Danone Egypt director of Research & Innovation as well as Quality & Food Safety (double hat) leading a team of professionals to develop innovations across the total value chain while also ensuring the quality of the products through the entire route to market. Previously Samir was the director of global design for Mars Wrigley Confections based in Chicago, leading a team of designers & innovators who provoke the business to think bigger about market opportunities, at the same time delivering iconic brand experiences. Other capacities within Mars included director of the Future Innovation Team for Mars Global Chocolate based in Dubai. In this role he was responsible to define the future innovation program and the emerging market entry strategy for Mars Global Chocolate Segment to solve wicked problems facing the category. Samir has over 25 years in product development experience from around the world (USA, Germany, Egypt, UAE, Saudi Arabia, China & India) across several categories including food products, and has worked on some of the major launches in the industry. His career spans blue-chip companies such as P&G, Kraft and Mars. Samir is also a Danone expert in design thinking and innovation process & tools, as well as a frequent speaker in innovation forums locally & globally. Samir graduated from the American University in Cairo in 1993 with a B.Sc. in Physics and a minor in computer science; Samir also attended the launching new ventures executive education at Harvard 2013.