Samir is currently the Danone Egypt director of Research & Innovation as well as Quality & Food Safety (double hat) leading a team of professionals to develop innovations across the total value chain while also ensuring the quality of our products through the entire route to market.
Samir has over 25 years in product development experience from around the world (USA, Germany, Egypt, UAE, Saudi Arabia, China & India) across several categories including food products, and has worked on some of the major launches in the industry. His career spans blue-chip companies such as P&G, Kraft and Mars.
Samir is also a Danone expert in design thinking and innovation process & tools, as well as a frequent speaker in innovation forums locally & globally. Samir graduated from the American University in Cairo in 1993 with a B.Sc. in Physics and a minor in computer science; Samir also attended the launching new ventures executive education at Harvard 2013.