Samir Aït Aoudia, 53, CEO and Founder of SPA Snax, Algerian and French citizen, founded SPA Snax in early 1999 and has now started to develop his own potato fields in southern Algeria (El Mennea). Snax is a chips company (natural potato chips and snacks) of +750 people, leader of the Algerian market and which exports in a dozen of countries. It sells Bugles, property of General Mills. In addition to Snax, Samir is the representative of Swatch Group brands (Swatch, Omega, etc.) in Algeria. Prior to that, he worked for the Ministry of Economy where he participated in the drafting of the first Algerian code of investment (1993). He graduated from Université Paris-Dauphine. He holds a post-graduate degree from the Tampa, Florida University. He was awarded the French National Order of Merit.