Jie Ying Lee is Senior Strategic Marketing Manager, responsible for driving marketing strategy for the plant-based end user market across Asia Pacific, Middle East and Africa regions. She has 13 years of experiences across multiple functions from R&D to sales and brand development. She is passionate about purpose driven innovation and breathing life into great ideas for customers. Jie Ying holds a Postgrad Dip in Food Science from  University of Otago, New Zealand