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Helen Ghebreluul
Country Manager – UAE
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Verto
Helen is a fintech leader with over 15 years of experience building and scaling businesses across MENA, Europe, Africa, Asia, and Australasia.
She brings extensive startup experience, having helped fintechs scale from 0 to 1, leading market launches, establishing go-to-market strategies, and building high-performing teams from the ground up.
As Country Manager for Verto UAE, Helen is spearheading the company’s expansion into the Middle East, leveraging Dubai’s position as a strategic hub for Africa-bound trade and investment. Her work focuses on simplifying cross-border payments for businesses operating across frontier and emerging markets - driving speed, transparency, and financial inclusion across global trade corridors
Sessions
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Supply Chain and Procurement Tech: The Need of the Hour04-Nov-2025Al Multaqua Ballroom
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