Ms Hala Asasfeh
She has over 10 years of experience in product development, innovation and commercialization of new products and technologies in over 30 countries.
Prior to Givaudan, Hala worked as technical project manager with Dohler GMBH. She has a deep expertise in sugar reduction technologies, natural colours, citrus and integrated beverage solutions within various beverages categories. In Givaudan, Hala is working on strategic initiatives to drive sustainability and new innovations in the region.
Hala holds a bachelor's degree in Food Science and Technology from University of Jordan and a post graduate degree in Business Administration from Heriot-Watt University.