Andrey leads Nielsen’s Arabian Peninsula and Pakistan sub-region, which includes Saudi Arabia, UAE, Oman, Qatar, Kuwait and Bahrain and Pakistan. He is based in Dubai, in the United Arab Emirates.
He is responsible for developing and implementing Nielsen's business strategy for the region, while maintaining the financial health and operational efficiency, to ensure sustainable and profitable growth.
Previously, Andrey was Managing Director for Adriatics region for Nielsen’s Watch and Buy businesses, based in Belgrade, Serbia.
Andrey brings with him 15 years of leadership experience and knowledge of the market research industry. Andrey joined Nielsen in Russia to take on a client servicing role in the retail measurement business. Since then, he has held a number of roles with increasing leadership capacities and responsibilities for significant client relationships across multiple geographies. His most recent roles include leading the analytics team across Russia and North Eastern Europe and as a key client global insights leader based in the UK in 2012.Andrey holds a bachelor’s degree in the faculty of economics, from Moscow State University of Economics, Statistics and Informatics (MESI)