Custom Flavours and Natural Ingredients Drive Expansion in Food Innovation

As food companies face mounting pressure to move away from artificial colors and dyes, some ingredients suppliers are quickly expanding their manufacturing capabilities to meet an expected rush of demand.
With the FDA voluntarily asking the food industry to remove synthetic dyes before 2027, many major manufacturers have announced intentions to reformulate their products. However, some companies have expressed concern that a limited supply of natural dyes could make it difficult to make the transition in time.
This could create room for smaller ingredients players such as Custom Flavors to play a bigger role.
Alex Wendling, president of Custom Flavors, said in a statement the company accelerated the build-out of its planned East Coast facility to help meet the demands of its “fast-growing customers.”
Custom Flavors develops and manufactures liquid and powdered flavors for industries including bakery, beverage, confectionary and sports nutrition. The company has crafted more than 20,000 organic, natural and artificial flavors and flavor combinations, although it specializes in natural flavors, according to its website.