Clean Kitchen Club becomes the first plant-based restaurant to include carbon labelling on its entire menu
Clean Kitchen Club, founded by Made in Chelsea star, Verity Bowditch and former Youtuber, Mikey Pearce, has announced that it will publish carbon values for each of its items which will be visible on menus in-store.
The new fully carbon labelled menu will launch at the end of this month, just in time for Veganuary.
Over the past year, Clean Kitchen Club has worked with My Emissions to calculate and reduce its carbon footprint across all areas of the business, including the food chain, packaging, cooking and delivery process.
Clean Kitchen is always working to raise awareness of the connection between the food people choose to eat and its carbon footprint.
A representative from My Emissions said, “We are thrilled to be working with Clean Kitchen Club to reduce their carbon footprint.
“They are pioneers in making food carbon labels a reality, and it is great to see our assessments and labels showing the climate benefits of their business.”
Clean Kitchen Club’s carbon footprint
Recently, the pioneering plant-based food brand launched the first fast food meal box that is totally carbon neutral, Happy Planet Meals.
Other menu items such as burgers and wraps boast either A or B ratings on the My Emissions scale, meaning they have a ‘Low’ or ‘Very Low’ carbon footprint.
The menu also includes the popular ‘Chick’n Katsu Burger’ (at 0.24kg of CO2e/item) and ‘No-Duck Wrap’ (at 0.35kg of CO2e/item).
Both menu items are placed in the ‘Grade A’ emissions category which translates to a ‘Very Low’ carbon rating.
A typical beef burger in comparison has a staggering 2.11kg carbon footprint and is rated ‘E’ on the My Emissions scale, the highest rating, meaning a very high carbon footprint.
Mikey Pearce, Co-Founder and CEO of Clean Kitchen Club, commented, “This is a fantastic step for Clean Kitchen, and we are incredibly proud of the work we’re doing with My Emissions to make our menu as sustainable and low-carbon as possible.
“As the business continues to grow, we hope to continue leading the way towards a more sustainable future for the plant-based industry.”
The fast-growing plant-based QSR chain operates out of five sites in London, most recently opening its latest two-level main outlet in Camden in July and then an additional delivery kitchen in Nine Elms this month.
Clean Kitchen Club will be opening a larger flagship store in Soho early next year and is in the midst of opening four other grab-and-go sites in London, with the hope of opening up to 40 new sites across the UK in the next few years.
Verity Bowditch, Co-Founder and Head of Sustainability at Clean Kitchen Club, said, “People are waking up to the impact that meat production is having on the environment and have been searching for a clear solution – one that also fits easily into their lifestyle.
“We provide exactly that. Clean Kitchen Club isn’t just for vegans but anyone looking to lead a more sustainable lifestyle.
“We have a real opportunity to change perceptions of plant-based food and help tackle the climate crisis, and this is just the start.”