Sustainability and wellbeing: The new measures of business success
Danone has become a world leader in four businesses: Essential dairy and plant-based products, early life nutrition, medical nutrition, and water. Building on a unique health-focused portfolio has enabled it to become a key player in the food revolution.
Packaging MEA Technology Editor Vikram Fotedar spoke with Samir Moftah, Danone Egypt’s Director of Research and Innovation plus Quality and Food Safety.
Packaging MEA (PMEA): Can you tell me about Danone’s activities in the MEA region, and particularly Africa?
Samir Moftah(SM): At Danone Egypt, we have two businesses. One is early life nutrition, in other words baby formulas, and the other is everyday dairy products. We manufacture all our dairy products in Egypt starting from the farm. We have the farm where the milk is produced and the milk is later converted into yogurt and UHT milk which is sold in the market. We do export, but most of our business is in Egypt. Our early life nutrition business is imported entirely from Europe.
PMEA: Within the yoghurt segment, what circularity and recyclability measures is Danone undertaking?
SM: Packaging is critical to provide our consumers with nutritious, high-quality food and drinks. We recognize that this cannot come at the expense of the health of the planet so our approach to packaging plays an important part in this. As a food & beverages company that consumers trust, we want to play our part in accelerating the transition from a linear to a circular economy of packaging, where products and materials remain in use and stay in the economy; waste and pollution are eliminated; and natural systems are regenerated. At Danone, we published our Packaging Policy affirming our commitment to co-building a circular economy of packaging by sourcing sustainable materials and creating a second life for all plastics. We will take a full-system approach, working to ensure that, in driving circularity, we avoid unintended consequences for greenhouse gas emissions, shelf life, food waste and water use, etc. As part of our global circular economy policies we are looking at converting our pots from PS globally by the end of 2025, which is hard to find recycling for.