Redesign Your Food Packaging for Pandemic-Wary Customers
The COVID-19 crisis has necessitated changes in behavior in all of us. These behavioral changes, which include staying at home, social distancing and wearing a mask while grocery shopping, are necessary but life-altering.
This will hopefully become a thing of the past at some point. However, these precautions have altered the way we think now and will think in the future.
For savvy foodservice and convenience store brands, this change in thinking represents a big opportunity to better connect with and engage their customers. The mechanism for capitalizing on this big opportunity is something we are calling Innovative Pandemic Packaging (IPP).
WHAT IS IPP?
IPP is innovative packaging designed specifically for the current pandemic environment that is empathetic, comforting, convenient and helpful. IPP combines branding, copy, graphics and a packaging structure that delivers a safe, reassuring and memorable customer experience, which will generate increased customer loyalty.