New food packaging solution can reduce plastic use by up to 85% versus a “traditional tray”
As consumers continue to champion sustainability, brands and businesses are finding themselves deeper in the era of the value-driven consumer, with shoppers continuously in favour of buying products that do not have a negative impact on the environment.
In search for more sustainable solutions, MULTIVAC and DS Smith teamed up to design and produce ECO Bowl – a solution for fresh foods in modified atmosphere packaging based on corrugated cardboard.
DS Smith and MULTIVAC have formed a strategic partnership to ensure maximum scalability of the ECO Bowl solution to customers in food production and retail industries across Europe.
ECO Bowl is a fully recyclable corrugated cardboard tray covered with a plastic skin film and lid film that reduces plastic by up to 85% versus a traditional tray.
To eliminate excess packaging and with one in two Europeans sorting and recycling more than they did five years ago, ECO Bowl’s plastic skin and lid film can be “easily removed for disposal, leaving the corrugated tray for recycling”, DS Smith says.