Innovation in the plant-based space has evolved dramatically to significantly change what plant alternatives mean to consumers globally and in KSA. To adapt to this dynamic category, Kerry launched a proprietary research to identify the driving factors that will shape the plant alternatives landscape in KSA. Join our discussion on the future of meat alternatives in the region where we will discuss:

• Consumer perspectives influencing the future of meat alternatives
• KSA meat alternative innovation matrix

And catch our fireside chat with Duncan Maylon, Development Director of NEOM, who will share the company's vision for building a strong ecosystem for a healthier world.