Companies considering participating in international trade shows are facing huge challenges in the preparation (travel arrangement, freight forwarding, stand design etc.), administrative consequences, communication with trade show organizers (space, rules and regulations etc.). Exhibiting in a national pavilion (NL Pavilion) or exhibiting on an individual basis organized by a professional will ensure that companies fully meet their objectives and get more added value from their presence in the exhibition. Orange Exhibition Management (OEM) is founded in 2016 by Caroline Cramer, a dynamic, enthusiastic and experienced international exhibition- and national pavilion organizer with over 25 years of experience in the industry. From 1996 until 2016 Caroline has been working with the Netherlands Council for Trade Promotion (NCH), responsible for the organization of NL Pavilions at international exhibitions worldwide. OEM is the official agent for Dubai World Trade Centre for the Netherlands for Gulfood, GulfHOST, Private Label & Licensing ME and Gulfood Manufacturing.