Clouding Agent (Custom-Cloud) is the perfect solution to add cloudiness to beverages such as fruit juices and carbonated drinks, giving them a thicker appearance. It provides a natural appearance and consistency to the end products, such as orange juice. Custom-Cloud is designed without titanium dioxide, making it more universal and export-friendly. It supports customer demands who are looking for a more natural and healthy food and beverages products. Custom-Cloud does not incorporate any taste, smell or colour, which works well with various flavours or other suitable beverages. Custom-Cloud is applicable at variable temperature (cold water soluble) and quality stable without any ring formation.