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GFM Exhibitor Products


An intense transparent red color like no other

Oterra Hall: Hall 6 Stand: F6-4
An intense transparent red color like no other Our award-winning Hansen sweet potato fills a market gap for red. It’s well known that most natural reds have challenges regarding stability, shade and/or off-flavor. The Hansen sweet potato™ Ipomoea batatas helps solve these major challenges, so we’ve built a vertically integrated supply chain to bring these benefits to you.


  • Additives
  • Bakery Ingredients/Fillings/Mixes
  • Colorants/Colouring Products
  • Concentrates/Fruit and Veg Concentrates
  • Encapsulated Ingredients
  • Fruits/Veg (products, powders and extracts)
  • Halal Ingredients
  • Nutrients
  • Organic Ingredients

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