18 Jun 2020
Khaleej Links: Hand-in-hand with fight against Covid-19
Khaleej Links, headquartered in Dubai, is a leading food packaging product importer in the UAE and GCC regions. Operating under the brand Khaleej Pack, the company serves a diverse clientele, including bulk purchasers, local traders, and businesses in the hospitality sector like hotels, cafes, and catering companies. In response to the COVID-19 pandemic's impact on businesses in the UAE, Khaleej Links swiftly adapted its business strategy. Managing Director Muhammad Fahim Gader explained, "We are suppliers of consumer goods in the UAE and noticed increased demand for specific products. Consequently, we shifted our focus to fast-moving goods and adjusted our customer profile to maintain a breakeven revenue, with gloves, both latex and vinyl, becoming a central product." To enhance market visibility, Khaleej Links diversified its distribution channels. In addition to traditional retail and wholesale outlets, they now offer direct-to-consumer sales through online platforms, ensuring accessibility to high-quality products at competitive prices. Their gloves, sourced from Malaysia, China, and Thailand, adhere to stringent quality standards, reinforcing their reputation as a dependable source of quality products. Gader emphasized, "We prioritize quality over quantity, offering only reliable products that provide excellent value for money." Khaleej Links has also expanded into the protective mask market in the UAE under the "Safe & Care" brand. They restructured their Ajman facility for mask manufacturing, emphasizing customer comfort and safety by using premium materials. As businesses, including restaurants, resume operations in the UAE, Khaleej Links is experiencing a resurgence in demand for their original product range, such as aluminum containers, cling films, and disposable items. In response, they're investing in new machinery to manufacture aluminum containers, starting in August, showcasing their commitment to meeting evolving market demands. This adaptability underscores Khaleej Links' resilience in navigating challenging market conditions.