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HIP Framework is a perfect solution for shrink sleeves

Taurus Packaging Global FZCO Hall: Za'abeel Hall 3 Stand: Z3-H50
Rahul Kumar (RK): What is the star product in the bouquet of products you will be offering to the clients in 2023? Chetan Jain (CJ): We are the shrink sleeve leaders in India. We have been known to execute ace packaging with our shrink-sleeving. Here, we are offering the HIP Framework in the premium beverage market. The Hybrid Intaglio Printing Framework (HIP Framework) is a perfect solution to tackle these growing packaging demands in ways that are quick, efficient, and cost-effective. The hybrid shrink sleeves create an area of action that removes limitations and magnifies effectiveness in product development. It reshuffles the equation of quantities, development investments, timelines, and innovations, and makes the brands they represent highly memorable. In 2023, we want to show our beverage industry peers that Taurus Packaging offers a bunch of much-awaited features that will help them innovate and customise. RK: What are the three highlight features in the product that the users should look out for in your star product? CJ: Taurus Packaging’s shrink sleeve application provides unmatched features far from the usual practice in the converters industry. We are known for providing features such as 50% less time on development, 75% less cost, and no minimum order quantity. In the label converting industry, MOQ and cylinder cost are the criteria that no one would compromise on. On the other hand, manufacturers of new packaging look out for flexible and customised innovative packaging. Taurus works on these pain points and provides exclusive solutions as per the customers’ needs. We don’t think much about the competition while working on a concept. In fact, we focus on innovativeness and provide R&D support to clients. RK: We have seen packaging converters invest in new kit/software even during tough times. What is your installation update?
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