Chetan Jain shares prerequisites with packaging professionals
How can we achieve perfect packaging in a single attempt? The answer to this question is constant - Getting hold on the basic requirements and eyes for innovative solutions. Packaging jobs vary and every container offers a different level of challenge depending on your experience. Here are six pivotal points; all professionals handling packaging development need to consider. Product container shape First step in the packaging process is identifying the container’s shape. A symmetric container can provide even shrinkage. If your container has contours and troughs that are unevenly placed, then getting the right shrinkage could be difficult. In such cases, distortions are more likely to appear. You have carefully selected the container shape and shrink tunnel. Advanced packaging concepts Shrink sleeves can vary depending on the level of innovation desired for your product. It is dependent on the converter and the delivery process. It is predominantly determined by customers’ basic requirements and expectations, but a lot depends on the manufacturers’ ideation and conceptual execution. For example; a QR code or barcode is a safety and assurance indicator. UV or metallic inks are an indicator of the quality of the packaged food. Any special effect on the shrink sleeves helps create a distinctive feature and protects it from counterfeiting. These unique characteristics can include wet, sand, soft, silver, or gold foiling. Shrink Sleeve Material The right shrink sleeve substrate is a game changer for your product packaging. Brands select the right shrink sleeve substrate before designing the packaging. There are a lot of packaging materials on the market, but selecting the appropriate one according to your product is the key. A brief discussion with the converter will benefit in choosing the right sleeve material.