Anti-Counterfeit Solution in Flexible Packaging
The digital era of e-commerce has provided us with numerous conveniences, from ordering daily supplies to the uncommon, rare “Havana Samagri” at the blink of an eye. Everything is just a click away now. During the pandemic, this trend was not just a fad but an actual need. That time has prompted us to take this up in our lives, more than we wanted to. These developments come with the inevitable threat of counterfeiting. After spending almost 15years in this Industry, I think Packaging has immense capability to change the perception and market itself. As a Packaging Guide, I wish to look deep into every point that can benefit customer or brand. Resolving challenges is one of its step. Counterfeiting is not a new problem, it has been troubling brands for quite some time. And with e-commerce, their approach is getting noticed very frequently. Ecommerce has given us the opportunity to buy a product without seeing it first-hand. This allows for an easy swoop in for all duplicate products. For brands, it is an actual challenge to maintain authenticity without losing customers. We are all aware that counterfeit goods of poor quality can not only harm the brand’s value but can also harm customers’ health. Considering all this turmoil, brands are now more vigilant about creating anti-counterfeiting measures in their product packaging. Let us look at the anti-counterfeiting measures taken in packaging. 1. Security seals Security seals are tamper-evident mechanisms that are commonly seen on the neck of bottled products, packaged small boxes, and large cartons. They are a relatively inexpensive way to detect counterfeiting. These security seals are known to leave behind marks, colors, or prints upon tempering. These give cues to the brands and the counterfeit entity about the product’s inability to be a counterfeit.