16 Sept 2025

A-SAFE strengthens Middle East presence, establishing a new office in Saudi Arabia

A-SAFE Hall: Hall 4 Stand: 428
A-SAFE strengthens Middle East presence, establishing a new office in Saudi Arabia
A-SAFE, provider of workplace safety solutions, has announced the expansion of its operations into the Kingdom of Saudi Arabia with the opening of a new office in its capital, Riyadh. The move represents a significant investment for the company and underlines its commitment to meeting growing demand in one of the world’s fastest-developing markets. James Smith, Co-CEO of A-SAFE, said: “This is an important milestone for A-SAFE as we continue to expand our global presence. Saudi Arabia is undergoing a period of rapid transformation, which is creating exciting opportunities for both international and domestic businesses. By investing directly in our presence in the Kingdom, we are committed to building a sustainable supply chain, supporting local industry and helping businesses create safer working environments.” With a permanent base in Riyadh, A-SAFE will support the country’s Vision 2030 programme for sustainable economic growth by advancing its pillars of safety, standards, compliance and improved living conditions, working directly with customers to deliver a complete service that goes beyond product supply. This includes on-site consultancy, safety audits, design consultation and tailored solutions designed to meet rigorous health and safety standards such as PAS 13. Tom Childs, General Manager of A-SAFE Middle East, added: “Saudi Arabia’s Vision 2030 is driving unprecedented investment in logistics, infrastructure and manufacturing, making this the right time to establish a permanent presence. Our new Riyadh office puts us closer to customers, with faster response times and a more complete service. It also means we can hold stock locally and provide direct installation capacity, giving clients the reassurance of immediate support when it matters most.” A-SAFE has worked with organisations in Saudi Arabia for more than eight years from its Dubai hub, delivering safety projects for logistics hubs, airports and advanced manufacturing plants.
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