A celebration of sourness For consumers who are looking beyond traditional sweet flavor profiles, sour candy offers a fresh, unique and exciting alternative. From just slightly tingly to extreme mouthwatering applications, sour candy pushes taste buds to the limit, attracting more adventurous consumers who are seeking sweets beyond their typical comfort zone. Confectionery consumers are looking for new flavor experiences, and innovative manufacturers are meeting their demands head-on with tangy, sour and fresh tastes.