Real, natural ingredients Your customers know what they want: delicious meats made with familiar, “real” ingredients instead of hard-to-pronounce synthetic ingredients like butylated hydroxyanisole or ethylenediaminetetraacetic acid. When shopping for those products, consumers often make decisions based on indicators of freshness. In products such as fresh ground beef or poultry, ham or bacon, they look for a bright reddish-pink color. However, they turn away from foods that have oxidized because of their dull color and off-odors. By slowing the process of oxidation, antioxidant ingredients delay rancidity and color loss so meat products have a longer shelf life. The plant-based, natural antioxidants in Corbion’s Origin portfolio offers solutions to effectively deliver this functionality without adding anything to the ingredient label consumers find off-putting.