Agar Agar is a vegetarian and healthier substitute for gelatin processed from seaweeds which is vegan, gluten free, non GMO. zero calorie, no carbs, no sugar and full of fiber. It is free from starch, soy, corn, yeast, wheat, milk, egg and preservatives. It absorbs glucose in the stomach, passes through digestive system quickly and inhibits the body from retaining and storing excess fat. It is ideally good to have once in a week.