Get connected - Enhanced functionality in smart packaging
With the support of digital technologies, packaging is gaining new functions and the list is endless. From extending a product's shelf life to improving food and customer safety, various advantages are offered by smart packaging. Not to forget, the ability to unlock supply chain efficiencies and make information more accessible to the end consumer. The implementation of smart packaging by food and beverage manufacturers has resulted in a more interactive experience for consumers and an increasingly more transparent one. "The prevalence of smartphones has opened completely new opportunities to connect consumers and producers," said Jeff Bi, CEO and executive director of Greatview Aseptic Packaging. "It not only allows direct communication, but it can be individualised, is two-way and is in real time. QR codes in particular can deliver traceability, improve food safety, prevent conterfeiting, help in post-consumption collection and much more."