Unfolding the Health & Wellness Revolution
Managing Director, Arabian Peninsula & Pakistan, Nielsen
- Consumer focus - how consumers respond to the health agenda
- Analyzing consumer behavior – change in lifestyles; consumer sentiment, attitudes and demand for products
- How packaging, pricing and product influence consumer behavior, from an interest in natural ingredients to “free-from” products, clean labeling etc.
- Popular health products in demand
- How innovation can support in producing better products to meet the changing consumer needs