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11 Mar 2019

Unfolding the Health & Wellness Revolution

Nielsen

Andrey Dvoychenkov
Managing Director, Arabian Peninsula & Pakistan, Nielsen

  • Consumer focus - how consumers respond to the health agenda
  • Analyzing consumer behavior – change in lifestyles; consumer sentiment, attitudes and demand for products
  • How packaging, pricing and product influence consumer behavior, from an interest in natural ingredients to “free-from” products, clean labeling etc.
  • Popular health products in demand
  • How innovation can support in producing better products to meet the changing consumer needs
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