Global Marketing & Branding Director,
International Flavors & Fragrances (IFF)
Karen was born in Australia with a sweet tooth and enjoyed enviable roles involving taste and smell her entire career. After completing a degree in Food Technology, she spent 15 years consulting in food futures and strategic insights all around the world, having lived in Singapore, Shanghai, Sydney and most recently the US. Inspired by Willy Wonka, Karen has tasted grubs and kangaroos in the Australian outback, eaten blowfish in Japan and most recently survived the southern fired rattlesnake - all in search of the ultimate taste and scent experience. She leads the global marketing and branding team for the IFF Flavors group playing an instrumental role in inspiring future growth opportunities, designing Innovation pathways and partnering with industry leaders in the development of future foresights.