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Here's what’s trending in the pulses industry:

  • Globally pulses is set to record a CAGR of 3.2% over the next five years, which is in line with the 3.5% CAGR seen for the Middle East and Africa region.
  • Within fresh food, pulses was the best performer in having increased by 7% in volume terms over the past year.
    They provide an affordable source of protein and are particularly important across developing and emerging markets.

  • The global success of pulses is largely attributed to 4% growth in India, where some 360 million vegetarians rely heavily on pulses for dietary protein.

  • The growth of pulses in the Middle East and Africa region is supported by the popularity of pulses within the region as well as steady influx of South Asian expatriates.

  • As health-conscious consumers are increasingly interested in pulses, premium varieties, especially organic products, are expected to enjoy increasing demand.

Key trends and sales drivers include:

  • Pulses are considered as a cheaper alternative to meat among low-income consumers
  • As nutrition and sustainability become front and centre of health trends, pulses are becoming more important as it works well with high-protein, high-fibre, and gluten-free diets
Source: Euromonitor International 

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