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Key industry growth drivers

gfmOver the past 5 years running, confectionery production in Middle East and Africa has outperformed all other regions. 

The MENA region is one of the fastest growing confectionery markets in the world, currently valued at US$ 9 billion*.

Product trends

Demand patterns and consumer behaviour are causing a favourable growth trend for the manufacture of organic, sugar-free chocolate.

Within other sugar confectionery, halwa products generated the majority of sales. The product's wide presence across all retail channels helped maintain growth in sugar confectionery.

Processing methods

Consumers are demanding healthier options within this category and manufacturers are responding with reformulating their products to account for natural, clean ingredients. 

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