Gulfood Manufacturing confectionery

Confectionery

Here's what’s trending in the confectionery industry:

Gulfood manufacturing confectionery
  • Over the past 5 years running, confectionery production in Middle East and Africa has outperformed all other regions. 
  • The MENA region is one of the fastest growing confectionery markets in the world, currently valued at US$ 9 billion*. In 2016, the industry generated an approximate 20% increase in turnover. 
  • Bolstered by high demand markets such as Saudi Arabia, UAE, Egypt and South Africa, confectionery sales trends are showing no signs of slowing down.
  • Saudi Arabia and UAE demand for confectionery propagates from a largely foreign workforce and a large millennial population while strong macroeconomic performance has boosted sales in South Africa.
  • Chocolate confectionery and gum products are more popular in wealthier markets such as Saudi Arabia, South Africa, Egypt and UAE, with sales higher than those of sugar confectionery. 
  • Sugar confectionery continues to be more popular in markets such as Iran and Nigeria, because of mass distribution ease and longer shelf life. 
  • Demand patterns and consumer behaviour are causing a favourable growth trend for the manufacture of organic, sugar-free chocolate. 

 

*Innova Market Insights 

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