Gulfood Manufacturing meat and poultry

Meat & Poultry

Here's what’s trending in the meat & poultry industry:

food manufacturing meat and poultry
  • Globally, processed meat and poultry market is set for rapid growth to reach US$ 1,567 billion by 2022*. 
  • The Middle-East and Africa processed meat market is estimated to reach US$78 billion by 2021**.
  • In the Middle East and Africa region, the modernisation of retail and flavour innovation is the main growth driver for meat processors.
  • A major challenge for meat and poultry manufacturers in the region is to source livestock from certified and cruelty-free farms for further processing.
  • Hormone-free, free range, GMO-free, grass-fed, and organic meat processing styles are becoming more and more popular among health-conscious customers.
  • There is a substantial business opportunity to manufacture innovative, spin-off meat substitutes to capture vegan and vegetarian audiences.
  • Saudi Arabia and UAE are becoming more important regional meat processing centres, locally manufacturing burger patties, minced meat products and deli meats. 


*Zion Market Research 
**Market Data Forecast  

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