The bakery sector in Middle East, Africa and Asia continues to flourish with no signs of slowing down.
Saudi Arabia alone accounts for the lion’s share of bakery products worth US$ 4.3 billion, according to Global Industry Analyst.
Regional bakery manufacturers are demanding state-of-the-art ingredients and equipment to serve local demand in their respective countries.
Key factors driving this phenomenal growth in demand for bakery products are: ballooning local and expat populations, steady disposable incomes and busy lifestyles which encourage customers to eat out more.
According to the World Bank, over 40% of the region’s population is young - between 15 and 34 years - a prime demographic for bakeries and cafes.
Major challenge for bakery manufacturers in the region is to reformulate products to cut sugar without compromising taste, offer smaller package sized for on-the-go snacking, and offering new and innovative flavours and presentations to attract customers.